Marketing e SaaS
Calculadoras de empréstimos, poupança, investimentos e planejamento financeiro usando matemática de amortização padrão, premissas transparentes e convenções documentadas.
Customer Acquisition Cost (CAC) Calculator
Calculate customer acquisition cost (CAC) from marketing spend, sales spend, and new customers acquired — a core SaaS and marketing efficiency metric.
Customer Lifetime Value (CLV) Calculator
Calculate customer lifetime value (CLV) from ARPU, gross margin, and churn rate, plus the LTV:CAC ratio against your acquisition cost.
Churn Rate Calculator
Calculate monthly customer churn rate, retention rate, annualized churn, and average customer lifetime from starting customers and customers lost.
SaaS Metrics Calculator (MRR, ARR & NRR)
Calculate MRR, ARR, net new MRR, and net revenue retention (NRR) from customer count, ARPU, and new, churned, and expansion MRR.
ROAS Calculator (Return on Ad Spend)
Calculate ROAS (return on ad spend) as a ratio and percentage from ad spend and revenue, plus profit — see if a campaign is strong, breakeven, or losing.
Conversion Rate Calculator
Calculate conversion rate and visitors needed per conversion from total visitors and total conversions — a core web and marketing metric.
CPA Calculator (Cost Per Acquisition)
Calculate CPA (cost per acquisition) from ad spend and total acquisitions, plus acquisitions per $1,000 spent — a core paid-advertising metric.
Ad Metrics Calculator (CPM, CPC, CTR, CVR & CPA)
Calculate CPM, CPC, CTR, CVR, and CPA in one place from ad spend, impressions, clicks, and conversions — the core digital advertising metrics.
Customer Payback Period Calculator (CAC Payback)
Calculate months of gross profit needed to recover customer acquisition cost: CAC ÷ (ARPU × gross margin). Under 12 months is a common SaaS benchmark.